Networking Professionally and Ethically
The practice of law is based on relationships – with clients, potential clients and referral sources. Personal networking is the best way to create and sustain those relationships. Unfortunately, many lawyers will do anything to avoid networking. The key to successful networking is to find the networking method that matches your personality – the one that makes you feel the most comfortable and confident.
There are as many ways to network successfully as there are individual lawyers. Find yours. Also, remember that networking, unless done correctly, can expose a lawyer to violations of the rules of professional conduct. Find out what you can and cannot do. This program covers:
- Targeting your best network (Rule 7.3)
- What to say (and avoid saying) when networking (Rule 7.1, 7.3)
- How to "work a room" comfortably (Rule 7.3)
- Can you pick up the tab? (Rule 7.3)
- How to use social media as a networking tool (Rule 7.1, 7.3)
- How to handle referral fees (Rule 1.5)
Roy Ginsburg is an attorney in Minneapolis, Minnesota with more than 30 years of experience practicing with large and small law firms, as well as serving as in-house counsel He is now a part-time solo practitioner with a national practice focusing on legal marketing ethics.
For the past 10 years, Roy has also been a coach/consultant for individual attorneys and law firms in the areas of business development, practice management, and strategic and succession planning. In addition, he helps solo practitioners and small law firm owners sell their practices when approaching retirement.